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Most web designers will tell you to choose your platform based on features. At Speak Digital, we care about something else entirely: your growth.
When Canadian business owners come to us for a new website, they often ask the same question: Should we use WordPress or Webflow? It’s a fair question, but it’s also the wrong one.
The real question is: which platform will drive more qualified leads, more visibility, and more conversions for your business? That’s the lens we use when making any technology decision. And if your agency isn't doing the same, you're probably wasting money on design without strategy.
Let’s break down the common mistakes, how we approach the Webflow vs. WordPress debate, and what actually impacts your business growth.
The Common Mistake: Choosing Based on Hype or Developer Bias
Far too many agencies recommend a platform because it’s the one they know best, not because it’s right for your business. You’ll hear:
- “WordPress is more powerful.”
- “Webflow looks more modern.”
- “You don’t need a CMS.”
- “SEO is better on [insert favourite platform here].”
This leads to:
- Sites that look good but don’t convert
- Platforms that break when you scale
- Websites that require a rebuild once you start doing real SEO or ads
Here’s the truth: both platforms are excellent, but neither is perfect. The platform should serve the strategy, not the other way around.
Our Approach: Strategy First, Platform Second
At Speak Digital, we don’t start with “What platform should we use?”
We start with “What does your business need to grow?”
Here’s how we decide between WordPress and Webflow:
But the decision isn't made in isolation. We also look at:
- How aggressively you plan to do SEO
- Whether you’re running Google Ads, Facebook Ads, or nothing yet
- Your in-house team’s tech comfort
- Long-term plans for multilingual, membership, or eCommerce
It’s all part of our Business Growth Engine, a systemized approach to turning websites into growth platforms, not digital brochures.
Proof: How the Right Platform Choice Changed the Game
One of our clients, a mid-sized service business in Ontario, came to us with a Webflow site built by a designer. It looked sleek, but it was:
- Missing metadata and schema for SEO
- Lacked structured blog content
- Couldn’t support their growing location pages
They were about to rebuild the whole thing in Webflow again. We advised otherwise.
We rebuilt the site in WordPress, integrated their blog, built out their Google Business Profile location pages, and set up a Power Link Stack to accelerate SEO.
Within 4 months, they saw:
- A 3x increase in organic leads
- A 47% boost in local map rankings
- Higher quality Google Ads performance (thanks to better landing pages)
The result? They didn’t just get a “better” website. They got a business asset.
Implementation Tips: How to Make the Right Call for Your Business
Whether you're starting from scratch or rebuilding an underperforming site, here are five tips:
- Start with a growth strategy – Choose the platform after defining how you’ll drive traffic, leads, and visibility.
- Think 12 months ahead – What will your marketing look like next year? Choose a CMS that won’t need a rebuild.
- Avoid agency lock-in – Make sure you can edit your site without relying on devs for every change.
- Plan for SEO early – Some designs don’t accommodate scalable content (blogs, location pages, service silos).
- Ask your agency hard questions – If they only build in one platform, ask why. Are they serving you, or themselves?
Conclusion: Choose a Platform That Supports Your Growth
At Speak Digital, we don’t get religious about WordPress or Webflow. We get results.
We’ve helped businesses across Canada turn their websites into growth engines using the platform that actually fits their goals, not just the one that’s trendy or convenient.