Local SEO for Pest Control
How Much Revenue Did You Lose to Google Maps This Month?
Your competitors are showing up first. You're not. Here's why
When homeowners search for pest control, they call the first companies they see. If you're stuck on page 2 or 3, you're invisible, and your competitors are getting those calls instead.
- 15min Call
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- See if your area is still available
Every Day You're Not on Page 1, You're Handing Customers to Your Competitors
Here's what you need to know: 75% of people never scroll past the first 5 results on Google Maps, Apple Maps, or Bing Places. If you're not in the top 3, you might as well not exist.
Think about your market. How many people search for "pest control near me" or "exterminator [your city]" every single day?
Let's do the math:
Even in a small market, that's 20-30 searches per day. In a mid-sized city? 50-100+ searches daily.
If you're ranked #8, #12, or buried on page 2, you're getting zero of those calls. Your competitors ranking in the top 3 are splitting them all.
Over a month, that's:
- 600-3,000+ potential customers who never even knew you existed
- Dozens of booked jobs going to competitors
- Tens of thousands in lost revenue
And it compounds during peak season when search volume doubles or triples.
The worst part? Most of those customers are ready to buy right now. They're not browsing. They're searching because they have a problem and need it solved today.
Why You Need to Rank on Google Maps, Apple Maps, AND Bing Places
Most pest control companies only focus on Google. That's a mistake.
iPhone users default to Apple Maps. That's nearly half of all smartphone users in the U.S. When they search for "pest control near me," they're not seeing Google results, they're seeing Apple Maps results. If you're not optimized for Apple Maps, you're invisible to half your potential customers.
Bing is growing. And it powers search results for other platforms you might not even realize. Bing Places for Business feeds into multiple search engines and voice assistants. Ignoring Bing means missing opportunities you didn't even know existed.
Different customers prefer different platforms. Some use Google. Some use Apple. Some use Bing or DuckDuckGo (which pulls from Bing). Your competitors might be optimizing for just one platform—leaving huge gaps you can exploit.
The reality? Most SEO agencies only optimize for Google because that's all they know how to do. They ignore Apple Maps and Bing Places completely, which means their clients are losing 30-40% of potential customers.
We optimize for all three platforms because we want you visible everywhere your customers are searching, not just on Google.
Here's Why Your Last SEO Agency Didn't Work
Most pest control companies only focus on Google. That's a mistake.
They Only Optimized for Google
Most agencies only know how to optimize Google Business Profile. They completely ignore Apple Maps and Bing Places - which means you're invisible to 30-40% of your potential customers. You paid for "SEO," but only got partial coverage.
They Promised Overnight Results
"We'll get you to top 3 in 30 days!" Sound familiar? That's a lie. Real local search optimization takes up to 90 days. Anyone promising faster results is either using black-hat tactics that'll get you penalized, or they're just telling you what you want to hear.
You Had No Idea What They Were Actually Doing
Monthly reports with vague language like "ongoing optimization" and "content updates." No breakdown of hours. No transparency into what work was actually completed. Just a black box you paid into every month and hoped for results.
Pest Control Companies Trust Us to Bring Them More Leads
Real results from real pest control businesses across the country.
We went from page 3 to the first page on Google Maps in just 4 months. Now we're getting 15-20 calls a week instead of 5. Randy and his team actually deliver what they promise.
Finally, an agency that picks up the phone when I call. The monthly reports show exactly where my money is going. No more black hole marketing budgets.
I was skeptical about another agency after getting burned twice before. But the no-contract policy made it easy to try. Three months in and I'm not going anywhere - our revenue is up 35%.
Our 3-Step System to Dominate Local Search
We've built a proven roadmap specifically for pest control companies. No guessing. No experimenting on your dime. Just a systematic approach that gets you visible on Google Maps, Apple Maps, and Bing Places within 90 days.
Here's exactly how it works:
Optimize Your Digital Foundations
We start by making it easy for search engines and AI to identify your business online.
This includes deep competitive research in your specific market, complete optimization of your Google Business Profile, Apple Maps Connect, and Bing Places listings, technical website optimization, schema markup, citation building across key directories, and ensuring your NAP (Name, Address, Phone) is consistent everywhere.
The goal: Build a rock-solid foundation that tells Google, Apple, and Bing exactly what you do, where you serve, and why customers should choose you.
Build Unshakeable Authority
Reviews are the #1 ranking factor across all three platforms. We implement our proven review generation system to get you consistent 5-star reviews from happy customers.
But we don't stop there. We create strategic content that answers the questions your customers are asking, build trust signals that search engines look for, and establish you as the go-to pest control expert in your service area.
The goal: Make your business the obvious choice when customers are comparing options—and signal to search engines that you're the authority in your market.
Amplify Your Visibility
Once your foundation is solid and your authority is established, we amplify your visibility with advanced local search techniques.
This includes platform-specific optimizations for Google, Apple, and Bing, ongoing adjustments based on performance data, competitor monitoring, and strategic expansion to nearby service areas.
The goal: Sustained top 3 rankings across all platforms, consistent lead flow year-round, and complete dominance of your local market.
This is a done-for-you service. You won't need to write content, chase reviews, or figure out technical SEO. We handle everything while you focus on running your business and serving customers.
Why Pest Control Companies Choose Our SEO Services
Multi-Platform Optimization
We optimize for Google Maps, Apple Maps, AND Bing Places—not just Google like most agencies. This means you're visible everywhere your customers are searching, capturing 30-40% more leads than companies that only focus on one platform.
Pest Control Specialization
We only work with pest control companies. That means we already know what keywords work, what ranking factors matter in your market, and what converts browsers into booked jobs. You're not paying us to figure it out, you're paying us to execute what we already know works.
Realistic Timelines
We tell you the truth: SEO takes 90 days to see real movement. Anyone promising page 1 rankings in 30 days is lying or using tactics that'll get you penalized. We prefer to under-promise and over-deliver.
No Contracts
Month-to-month service. If you're not happy, cancel anytime. No penalties. No questions asked. We earn your business every single month by delivering results, not by locking you into a contract.
Territory Exclusivity
We only work with one pest control company per metropolitan area. That means we're never working with your competitors. First-come, first-served.
Complete Transparency
Monthly reports showing exactly what we did, broken down by hours and tasks. No vague language. No black box. You'll know exactly where your 25 credits went each month and what results they produced.
Focus on Calls, Not Clicks
We don't optimize for vanity metrics like traffic or impressions. We optimize for qualified leads and booked jobs. If your phone isn't ringing more, we're not doing our job.
Done-For-You Service
You won't need to write content, chase reviews, manage profiles, or figure out technical SEO. We handle everything while you focus on running your business and serving customers.
No contracts means no risk. If we're not delivering results, you can walk away. But we're confident you won't want to, because you'll finally see what transparent, results-focused SEO looks like.
What to Expect (And When to Expect It)
We're not going to lie to you: SEO takes time. Anyone promising page 1 rankings in 30 days is setting you up for disappointment. Here's the honest timeline for real, sustainable results.
First 30 Days: Building Your Foundations
Optimizing profiles across Google, Apple, and Bing. Fixing technical issues. Building citations. Deep competitive research.
What you'll see:
Foundation work completed, profiles optimized, initial improvements visible.
Days 30-60: Momentum Builds
Optimizing profiles across Google, Apple, and Bing. Fixing technical issues. Building cOptimized profiles active. Reviews coming in. Search engines recognizing your improved authority.itations. Deep competitive research.
What you'll see:
Rankings start improving, increased profile views and direction requests.
Days 60-90: Results Become Clear
Real movement happens. Rankings improve across all platforms. Phone rings more consistently.
What you'll see:
Map pack rankings improve, 20%+ increase in calls, stronger visibility.
90+ Days: Sustained Dominance
Rankings stabilize and keep increasing. Lead flow becomes consistent and predictable year-round.
What you'll see:
Sustained top rankings, consistent leads, reduced acquisition costs.
A Word About Guarantees
We don't guarantee specific rankings because Google's algorithm changes constantly and every market is different. What we do guarantee is this: We'll do the work, we'll be transparent about what we're doing, and we'll optimize for results that matter - calls and booked jobs. If you're not happy after the first month, you can cancel. No contracts. No penalties.
Are You Making These Costly SEO Mistakes?
Even pest control companies who "know" they need SEO often sabotage their own rankings without realizing it. Here are the most common mistakes we see, and how to avoid them.
Ignoring Google Business Profile Optimization
Your Google Business Profile is the most important asset for local search. But most companies set it up once and forget about it. Missing business hours, no photos, incomplete service descriptions, and inconsistent categories all hurt your rankings.
Not Actively Generating Reviews
Reviews are the #1 ranking factor across all three platforms. But most pest control companies don't have a system for consistently asking happy customers to leave reviews. Your competitors with 50+ recent 5-star reviews will always outrank you if you only have 10 reviews from 2 years ago.
Inconsistent NAP Across the Web
Your business Name, Address, and Phone number need to be exactly the same everywhere online - your website, Google, Apple Maps, Bing, directory listings, social media. Even small variations confuse search engines and hurt your rankings.
Slow, Outdated Website
Most pest control searches happen on mobile. If your website takes 5+ seconds to load or isn't mobile-optimized, you're losing customers before they even see what you offer. And Google penalizes slow sites in local rankings.
Only Optimizing for Google
We've said it before, but it bears repeating: if you're only focusing on Google and ignoring Apple Maps and Bing Places, you're invisible to 30-40% of potential customers.
Not Responding to Reviews
Ignoring reviews, or worse, responding defensively to negative ones, hurts your rankings and your reputation. Google wants to see engagement. Customers want to see you care. Not responding signals you don't care about customer feedback, which pushes both Google and potential customers toward your competitors.
SEO Works Best as Part of a Complete System
Here's the truth most SEO agencies won't tell you: SEO alone isn't enough.
Here's why: SEO takes 90 days to start producing real results. That's 90 days of waiting for your phone to ring while your competitors are getting calls today.
But if you combine SEO with Google Ads and a high-converting website, you get the best of both worlds:
"Most pest control companies rely 100% on paid ads. After 90 days with our complete system, our clients reduce ad spend by 40% while getting MORE leads."
Google Ads Generate Leads Immediately
While your SEO builds momentum. Within days of launching your ads, qualified customers are calling. No waiting. No hoping. Just immediate lead flow.
SEO Builds Long-term Dominance
While reducing your reliance on paid ads. After 90 days, you're ranking organically and getting "free" clicks, but you still have ads running to capture customers searching with high commercial intent.
Website Converts Traffic Into Customers
A high-converting website turns traffic into customers from both sources. Whether someone finds you through ads or organic rankings, your website needs to convince them to call. A slow, outdated website kills conversions from both channels.
Frequently Asked Questions
About SEO for Pest Control Companies
How long before I see results?
Be prepared for honesty: real SEO takes 90 days minimum to see meaningful results. In the first 30 days, we're building your foundation, optimizing profiles, fixing technical issues, building citations. Days 30-60, you'll start seeing movement in rankings. Days 60-90, you'll see clear improvements in map pack positions and call volume. Anyone promising page 1 in 30 days is either lying or using tactics that'll get you penalized. We prefer to under-promise and over-deliver.
What if I've tried SEO before and it didn't work?
Most pest control companies have been burned by SEO agencies, so you're not alone. Here's why it probably didn't work: they only optimized for Google (ignoring Apple Maps and Bing Places), they used cookie-cutter strategies instead of pest control-specific tactics, or they focused on vanity metrics like traffic instead of actual phone calls.
We do things differently - multi-platform optimization, pest control specialization, and we only measure success by qualified leads and booked jobs. Plus, we have no contracts, so if we're not delivering results, you can walk away after the first month.
Do you guarantee #1 rankings?
No, and you should run from anyone who does. Google's algorithm changes constantly, and every market is different. What we do guarantee is this: we'll do the work, we'll be completely transparent about what we're doing (monthly reports with hour breakdowns), and we'll optimize for metrics that actually matter - calls and booked jobs, not just rankings. If you're not happy with our work after the first month, you can cancel. No penalties. No questions asked.
Can I do SEO without ads?
Yes, but we don't recommend it - especially in the beginning. SEO takes 90 days to start producing results. That means 90 days of waiting for your phone to ring while your competitors are getting calls today. Google Ads generate qualified leads immediately while your SEO builds momentum. After 90 days, your organic rankings kick in and you can reduce your ad spend, but you'll still have ads running to capture high-intent customers. The combination creates consistent, predictable lead flow year-round instead of being 100% dependent on one channel.
What if my market is really competitive?
Competitive markets actually work in your favor when you're doing SEO right. Here's why: your competitors are probably only optimizing for Google and ignoring Apple Maps and Bing Places. They're probably not consistently generating reviews. Their websites are probably slow and outdated. Most importantly, we only work with one pest control company per metro area, so once you're our client, we're never optimizing your direct competitors. That territorial exclusivity means we're focused 100% on making YOU the dominant player in your market, not splitting our attention between you and your competition.
Latest SEO Guides
Browse our latest SEO Guides below to see real tactics that drive results, not theory, but proven methods we implement for our clients.
Ready to Stop Losing Calls to Your Competitors?
We limit ourselves to 3 new clients per month. We maintain quality by not overextending our team. If we're at capacity, you'll need to wait.
Book a free 15-minute call to see if your market is open, and whether the Business Growth Engine is right for your business.
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